Owning a brand is a process that takes considerable efforts. Recognition and ownership of the brand, however, can only be ensured by full registration as per the available laws. It is the basic form of identity used by consumers to search for the product in the market.
The trademark selected must be unique in its own way a factor that is considered before registration. Similarities of the trademark selected with any other registered mark disqualifies the trademark from use or registration. The trademark selected in this regard should depict the type of product and have ease in identification among other factors.
The process of registering a trademark requires the assistance of an attorney. Seeking the services of a lawyer is not a set requirement but one that carries a lot of relevance to ensure the process is conducted smoothly. Fully trained lawyers are equipped adequately to offer the required services in registration.
A search is recommended before filing for the trademark registration to ensure it is unique and not similar to any other used in the registration of another brand. This is a process undertaken by the registrars office where the selected name or symbol is compared to other registered trademarks to ensure there is no resemblance. A change of the trademark may be advised in the event there is evidence of a similar one having been registered for a different product.
The cost of trademark registration varies between states. Other factors such as attorney fees also affect the overall cost of the process and this varies between the attorneys. The fee applied in this regard is only at the time of registration and serves for the full period that the trademark is in use.
The registering agency takes time to fully complete the registration process. There is need to keep constant follow-up on the progress in the process. By use of the platforms provided by the registering agency, the applicant has the opportunity to keep constant follow-up of the process to its finalization.
A trademark is the identification that the product will carry once it hits the market. It is of paramount importance and therefore need to be undertaken with caution. This can be achieved according to by ensuring the laid out procedure in registration is followed with due diligence. Guidance to ensure a complete and satisfactory process is therefore important and need to be sought from a reliable source by the applicant.
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