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Experience Of Customers And Users User experience is when a product or service offered by a company is presented to a user. Customer experience is when someone obtains a given product or service for a given period. In customer experience, there are three processes namely: the customer and product/service interaction, the shopping environment and the […]

Experience Of Customers And Users User experience is when a product or service offered by a company is presented to a user. Customer experience is when someone obtains a given product or service for a given period. In customer experience, there are three processes namely: the customer and product/service interaction, the shopping environment and the customer journey Customer experience starts when a person first involves themselves in the product/service offered a company that they are interested in. The the first moment is most likely during the advertisement. A company would, therefore, strive to impress the prospective clients. This may lead to someone wanting to visit the sellers of the product by themselves. Staff that serve the customers should be truthful and good at their job especially when dealing with the customers. After the first interaction, the following process is customer experience management whereby a customer is kept by the company. This is approached by asking for the opinions on the experience with the product The company’s product may be improved as a result of the analysis of the feedback and poll results. The the bond between the customer and the company is in the process made stronger in the process.
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A customer journey is developed when there is a drawing of a map showing how the customer has been using the company’s product/service. This makes the company more indulged in the customer relation. A company will recognize the critics and strive to make things smooth.
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The retail environment has to be good for the customers to be in This results to good customer experience. The customer experience management puts both the companies and in a position to mutually benefit from the transactions. Even though a customer’s needs is put first, an organization also benefits from the interaction with their customers and users. A good user and customer experience ensures a wide market of the company. Therefore it would require that an organization to set up a user and customer experience strategy with the help of a customer experience strategist. To strategize guarantees a good customer experience for times to come. User experience can be tested in a user experience lab. First comes a good user experience then follows a good customer experience. A company with real user and customer experience does well compare to the companies with lack thereof. It is highly recommended that a company uses the services of a customer experience consultant to deliver good services to their market and achieve better user experience. Their work is to make the product/ services appealing to both customers and targeted customers in the process; the latter is attracted to the company. If a company uses all these then it is assured of getting good feedback.