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The Forms of Mass Media. News media are the forms in which the mass media industry uses to deliver news to the general public. The available news media forms include print, broadcast, and internet media. Online news media is news and uses the internet to deliver the news in the form of online newspapers and […]

The Forms of Mass Media. News media are the forms in which the mass media industry uses to deliver news to the general public. The available news media forms include print, broadcast, and internet media. Online news media is news and uses the internet to deliver the news in the form of online newspapers and social media platforms. Broadcasting delivers the news is audio form through radios and audio-visual form through television. Print media involves passing of news in the form of writing such as newspapers and magazines. The media houses employees the journalist whose duty is to source for news that is of interest to the public such as sports and politics. The media industries are the eyes of the public, so they should enjoy that they deliver comprehensive and accurate news. Magazines and newspapers are the most common ways that print media employs. Print media is still in use even though the number of users has reduced significantly because of the other forms. Majority of companies still prefer advertising their products through the print media. It can easily draw the attention of the ready through the appealing headlines and the supporting photographs. The print media is suitable for relaying news to a large audience over an extended period. The printed media also have a long shelf life, and therefore many people can read the news. Another form of news media is broadcast media which is experiencing constant growth. The growth is contributed by the advantages especially the television broadcasting. The news takes the form of both audio and vision. The broadcasting media especially the television also delivers special events as they happen through live coverage. Live coverage allows the public to get the news as soon as it occurs instead of waiting for modified version at the specified news time. Radio signals are required for delivery of the broadcast news to the devices.
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Internet mass media is the latest form of mass media and is growing fast. The emergence of the internet is what has contributed to the rise of the internet media. The media companies use their official website to deliver the news in different forms such as print documents, videos, and audios. The print media companies have also employed the use of internet by availing online newspapers which the users can download. The media houses have also gone to an extent of using the social media platforms such as Facebook and Twitter to deliver the news.
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YouTube has also been used as an internet media tools since the media companies upload videos on their channels. The news media is a credible source of news but the choice of the form is determined by the characteristics of the target group.