4 ways to reduce your e-commerce return rate

By Laura Gayle, Business Woman Guide   All e-commerce businesses are faced with the challenges associated with product returns. According to some estimates, 25 to 40 percent of online purchases are returned. This rate will put a pretty big dent in any company’s profits, especially if free shipping was a part of the original purchase…

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By Laura Gayle, Business Woman Guide

 

All e-commerce businesses are faced with the challenges associated with product returns. According to some estimates, 25 to 40 percent of online purchases are returned. This rate will put a pretty big dent in any company’s profits, especially if free shipping was a part of the original purchase agreement. Not only does the business end up eating all the costs associated with shipping and returns, they don’t make the sale.

 

However, despite the high costs associated with returns, online stores have to offer reasonable return policies to remain afloat in a competitive virtual space. Since customers can’t see or touch the items they want to buy, e-commerce merchants are certain to lose sales if they don’t offer consumer-friendly return policies. That being said, if a business is to be profitable, they’ll need to find ways to reduce their e-commerce return rates while simultaneously keeping customers happy.

 

Looking to reduce your return rates? Here are four ways to help you meet your goal.

1. Understand the most common reasons for returns

Shopify estimates that returns will cost U.S. businesses a whopping $500 million by 2020. This is more than 75 percent more than what returns cost in 2016 which means trends are going the wrong way. While pinpointing an exact figure is tough when it comes to e-commerce returns, it’s important to understand the figure is growing. This means online purchase returns are a problem that isn’t going to solve itself. To mitigate these costs, e-commerce businesses have to be proactive.

 

The first step in effectively reducing returns rates is to understand the common reasons people ship back their online purchases in the first place. If you can recognize these, it will help you to find solutions and bring return rates down.

  • Item doesn’t fit (or consumer was unsure of size and bought extras with intentions to return).
  • Product is defective — Customers receive a product and it doesn’t work or do as advertised.
  • Damage occurs during transit and consumer returns it (and probably very unhappily since now they’ll have to wait for a replacement or buy elsewhere).
  • Wrong item is shipped, creating frustration and/or aggravation for the customer.

 

According to Shopify, 89 percent of consumers have returned an online purchase.

2. Make changes to minimize returns

Now that you know the reasons linked to your high return rates, you can make changes in your operations to minimize these returns.

  • Make customers surer of their purchase — Use clear photos, appealing video, easy to use sizing charts, and 3D augmented-reality tools to help them experience a product. This won’t eliminate consumer return behaviors but should cut down on a good chunk of them because the issue of “not as described” is addressed, giving customers a better experience of a product before buying. This is particularly important for apartment dwellers trying to furnish small spaces.
  • Create a stringent QA process — Rectify issues associated with defects to ensure top quality and eliminate situations where customers intended to keep the product but returned due to poor quality.
  • Prevent breakage during shipping — Invest in quality packing materials, create customized packaging (great for marketing!) and find good fulfillment providers and shippers that offer quality service.
  • Put extra effort into order fulfillment accuracy, inventory management, and improving the customer experience.

 

Additionally, it’s a good idea to survey customers and learn other reasons why they are returning. Aggregate this data and use it to help you make adjustments in your processes to minimize returns.

3. Create an appealing return policy

Experts say 67 percent of online buyers will check a website’s return policy before they’ll buy. You want to inspire confidence and grow consumer trust. If you can accomplish this, you’ll set yourself apart from competitors, making you a preferred merchant. Here’s how you can do it:

  • Be transparent with your policy, don’t bury it within your website where it’s hard to find.
  • Write a clear policy that is easy for consumers to understand.
  • Consider free return shipping — most customers (80 percent) expect free return shipping but only one-fourth of businesses actually offer it — be different from competitors and stand out.
  • Make the return policy easy — streamline the process and make it painless for the customer.
  • Create a minimum 30-day return policy so consumers feel confident they can make their decision in a timely process. Without pressure to decide, consumers are more apt to keep their purchases.
  • Develop a separate strategy for heavily discounted items — make these purchases non-returnable, offer an exchange, a gift card or store credit to help lessen the dent in profits.
  • Research automated return processes — Use technology to streamline the return process by integrating automated labels, tracking, and refunds. Doing so will have a direct impact in shifting your bottom line in a preferred direction. (Tip: Scan-based labels only charge if the customer returns, definitely worth looking into!)

While a generous return policy seems counterproductive, in the long run, it’ll pay off. Statistics suggest almost 75 percent of shoppers are willing to shop online merchants more frequently and actually spend more money on websites that offer consumer-friendly return policies.

4. Track your progress and adjust as necessary

Once you make changes to decrease your return rates and yet still maintain a consumer-friendly policy, you’ll find your customers are happy and your bottom line is happy — it’s a win-win all around. Look at your return policy as a component of your overall business plan and think of ways to incorporate these strategic elements to create a competitive advantage. Businesses that can get a proverbial leg up over their competitors will see a solid ROI over time as their investment begins to pay itself off. If you still see problems, go back and see what’s not working and then make some tweaks.

In the age of Amazon, customer expectations have grown. If you want to compete, you have to adapt. These days, merchants really have no choice because consumers will bounce off their pages and spend their money elsewhere. Ideally, e-commerce companies want no returns at all, but that’s probably not realistic. However, it is realistic to develop a prevention strategy to reduce returns and watch your profit numbers improve.

 

Bio:

Laura Gayle is a full-time blogger who has ghostwritten more than 350 articles for major software companies, tech startups, and online retailers. Founder of www.BusinessWomanGuide.org, she created her site to be a trusted resource for women trying to start or grow businesses on their own terms. She has written about everything from crowdfunding and inventory management to product launches, cybersecurity trends, web analytics, and innovations in digital marketing.

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Luxury Travel marketing Industry Trends You Need to Know Now

The luxury travel industry is a trillion dollar business that is madly competitive. But what is the one primary aspect that helps luxury travel business keep going? Do you have an idea? No? Don’t worry, here is your answer. According to the research from the Tippie School of Management, it is evaluated that more than…

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The luxury travel industry is a trillion dollar business that is madly competitive. But what is the one primary aspect that helps luxury travel business keep going? Do you have an idea? No? Don’t worry, here is your answer.

According to the research from the Tippie School of Management, it is evaluated that more than half of the population for luxury travel across the world is moving from offline to online avenues. In fact, around 53% of the luxury travel is booked online now.

All in all, means to say here is that if you are not able to ensure your presence online then forget about the success in the luxury travel business. In other words, it means that if you intend capturing the attention of the target market, then you have to be present online.

Luxury Travel marketingBeing a luxury travel business, you also need to know that it is half of the battle. If you intend for staying ahead in the game, then you must know how to promote the business.

The article will illustrate the overview of the trends in luxury travel you require knowing to stay competitive.

Mobile marketing- A norm

It is one of the primary trends you need to know. The experiences of the mobile customer are growing, mainly in the e-commerce business. Mobile has managed to contribute around 94% growth year-on-year in the traffic of e-commerce.

Mobile Marketing

When it is about luxury travel hotel bookings, then the rates of growth between the year 2011 and 2015 experienced the increase of 1700%.  On the other hand, more than 21% of the bookings for the hotel are initiated on the mobile devices.

So, feel the power of mobile and make it your marketing priority now.

Customer expect personalization

When comes to marketing, then one of the assured methods for capturing the customer attention is leveraging the data for personalizing their experience. As the infrequency of luxury travel can undoubtedly make this complicated but still there are ways of personalizing the experience.

Here are various methods for effective personalization:

  • Make sure capturing and leveraging the data of social network by the social login instituting.
  • Personalizing of the important messages by email messages automation.
  • To create a customized onsite experience make sure to the use the information you have about the customer.

If you want to make your customer feel distinctive and unique through personalization, then integrate the efficient efforts of marketing.

Video sway supreme

We always hear the famous saying, Content is the king, but out of all the content types pushed out in the luxury travel. You need to know that video reign supreme. To get the better idea of how relevant the content of video marketing, is the luxurious travelling industry. You can adopt the strategy of video for marketing your luxury travel business.

Video MarketingHave a look at some of the following statistics of 2017 compiled by Invisia:

  • YouTube accumulates more than a billion users.
  • Online video account is analyzed around 74% by 2017.
  • 52% professionals in marketing all over the world state that video has the adequate return on investment.

So, if you intend to increase your tactics of marketing in luxury travel business, then it is relevant for you to invest in videos.

Wrapping up

The travel industry is experiencing the growth rate rapidly. Businesses that manage to keep up with the present trends in marketing have the advantage that is competitive. You need to keep in mind one fact, and that is if you plan to attract the customers, then it is essential to set the strategies of marketing. It is helpful in meeting the expectations of customer efficiently.

Author bio:

Emily Bartels is a Content Writer and Developer at Constant Clicks that helps businesses to grow using digital marketing practices. She has been in this industry for 5+ years and specialises in writing educative content on SEO, Social Media, businesses. She loves to read trending news to keep her updated!

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Lead Generation

Lead Generation Reality Now a day it is more important for a small business owner to start their online business.Extor research local lead generation for business owner and lead generation company who provide fake lead generation services. Whatever is your business no matter. We will provide you several real concept what’s going on with lead…

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Lead Generation Reality

Now a day it is more important for a small business owner to start their online business.Extor research local lead generation for business owner and lead generation company who provide fake lead generation services. Whatever is your business no matter. We will provide you several real concept what’s going on with lead generation with a local company you hired. Everyone really knows what is lead generation . Not only that million articles, or search come up regarding lead generation. You may find best review lead generation company. But do you know most of the review is fake. It is now a fake world. Even you hired a local company they never work for you . Not only that, your lead can be stolen forever. It is mean if you get a lead, but the lead already passed to someone else. So whatever hard work and money you are spending with a lead generation company you cannot get quality leads. Also fake lead. Where you get a fake phone call or fake form submission. You believe it is really loud. But when you try to call or message they never responded. So Extor do not give you any fake idea. What we are trying to say what is happening in real life. If you do not believe simply try it. And learn. After paying them to keep going. After a time compare our quality services, then you will get the idea who will be better for your lead generation. Not only that our budget and local company budget is not same. But our service quality and their service quality million way difference.

How You can Get Quality lead

Lead Generation is not so easy. Specially quality lead, of course not so easy way to do. If everyone can buy leads from online everyone can make google. The google or big company never needs million dollar investment for business. Everyone working hard utilize brain to find out the best relevant lead for their business. Extor research a lot how a company can receive quality leads. Before that company need to understand why lead generation will not possible overnight. Of course you can get some response depend on investment. But still it has challenged to get a real quality lead.

Lead Generation

What is the important Step Extor Suggest?

Extor believe must be paid marketing is the only way for faster response. But its need lot of money as well. If you have a low budget, whatever budget is must be spent on paid advertising and SEO. Because paying advertising needs to pay per clicks which not possible to keep continue. Your budget can be quickly ended. Not only that paid advertising has lots of fake clicks issue. So even paid it may not work sometimes. But organic or SEO investment help to generate some clicks, but its free and cheaper method than paid advertising.

I need a real quick lead what Extor Will Do?

We suggestion only paid marketing and management. Keep going till your money end. We are not responsible. But yes, we are responsible for better management. You can do local list, Social media, or other inexpensive advertising method. See if any lead that great. if not money will end. May you will miss an opportunity

What extor will suggest without listing?

Extor must suggestion SEO. Yes, SEO also expensive. But this is the only way you can grow up. Based on quality SEO. Site quality really nice day by day. And generate good lead.

I really need a very quick lead?

You should try anyway, anywhere you like. But mark Extor words. It will be all time same and even worse result.

Can I generate quick lead by paid advertising?

No. You can not try to generate quick leads. Even you use any paid advertising. Like Google Adwords, Facebook, twitter, bing whatever you like. The reason we also research it has a serious level of fraud. Also, Google Adwords own techniques are tricky. So you can not generate quick leads.

What is Extor really recommended?

First learn your competitor. It is of course difficult to know exact footprint. But it is a common sense. If a competitor is a millionaire or bigger than you. Then you have to do the same thing. Because they already made the company big by same way marketing.

I don’t want to understand lead generation.What Extor will do?

Extor only say is try any way you like. If your success best of luck if you don’t start learning the process. The sense is million websites even billion websites in the world. Question yourself how many are quality site or successful in the Internet Business? 95% company failed to do. Because never try to understand the lead generation process. The only successful company is trying to understand better way and hire a talent for a long time and follow the way.

Our company, Hired a best Adwords specialist. But no lead generates? What Extor can do?

Even you hired a Google Adwords certified. Does not mean anything. But yes, they know the tools by doing the ready mate test. But it does not mean they are creative thinkers. Think like how google Facebook is growing without a certificate? They provide your certificate now! So interesting. Why you need that certificate. If you are enough talent you know the reality of Adwords. In chase an Adwords specialist certified even no certificate. Extor of course help the company who is really serious about their business. Extor see live all the way. It does not mean one way. It means the publisher and advertiser both ways extor see. Learn thousand types of client. Understand the reality. And how Adwords work. So if Extor optimize the campaign. They should receive a better response.

We hired Top Quality Local Adwords company, but still not lead? How Extor will do it?

The Even local company does not mean a creative researcher. But yeah, they have knowledge.a team. But one thing you need to remember. If everyone shares their own techniques, then their business will end. In this case local company will not share your everything for Adwords. But their company big . So they will take your money slowly and no lead possibilities.Extor is the only company if we work for a company . We try to share our best as possible techniques like silicon valley people sharing knowledge. We want anyhow client will receive a better response. If they do, they will automatically take care us.

We hired someone get a lot of lead. But do not receive quality leads. What Extor can do?

You can hire anyone. They can provide someone small money to submit the form. Does not it mean real lead. But they take your money. So you are under the dark side. You must try to understand how real business working. Million fake is nothing generate your business. So it is now a days challenge to receive quality services. Extor always honest and keep doing the honesty. Extor believe honesty is the best policy. In this case We try to save our client to know reality services.

I have a specific question do not see here?

Sure, please Email us or contact us.

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Social Media Competitor Research

Reality of Social Media Concept We know there are a million articles on social media related tips and topics. But What we know if you apply the techniques to your online business why it’s not working as you read? The reason is you never do Social Media Competitor Research.  Do you know the reason? The…

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Reality of Social Media Concept

We know there are a million articles on social media related tips and topics. But What we know if you apply the techniques to your online business why it’s not working as you read? The reason is you never do Social Media Competitor Research.  Do you know the reason? The reason behind is most are wrong info. Not so research based article. Anyone can put random social media tips article for you and you start following them. You never know what type of quality site it is. Who write the article for you. Are They research before writing the article? Is it their real life tips or just a random tips to gather user attention. All questions are answered by Extor research. You heard multi million companies earning million to billion dollar just by social media techniques. How it is working? It is not something you are going to post in social media and start working. It is some high end research done by the company who are serious and invest quality researcher input in their social media platform. It’s of course a difficult work. It’s not any overnight works as well. So a time growing a perfect audience and make a high end business for them. So if you try to think social media random post today is just forgot it. Because its all waste of time. You may get some response but not at all perfect buildings if you are paying your social media people even $5k its just waste of money. All you will get the idea after a few months when nothing working.

Social Media Competitor Research

Why social media really not working for general people

The main reason they cannot research, competitor. Of course it is not so easy as well. Some tracking tools even cost you more than 100$ per month. Not only that you may surprise to know a simple content for social media cost too high as well if a researcher write the article for you?

Social media compare Researcher and Non researcher content

In the social media there are two types of content. One is zero quality content. Another is high end content. A content really attack for the user. A child can do social media post. Does not it mean its start working. Anyone can do Facebook, twitter instagram , pinterest but still its not mean anything. Million people do social media right? 0.3-1% people maximum gain profit and improve the company. Do you ever know the reason? The reason is what they are doing you cannot do the same or better thinking like them.

What is the Extor Solution for Competitor research based Social media Marketing

Extor solution only works for them who understand long time research based work. For example, you have aim to do something for a few years and learning all the basic way. And you need talent to improve your business in the next few years. Then Extor solution must work for you. Because we will spend time for you and research your business to improve your social media marketing strategy all, the best way what your competitor is doing.

Is any short term solution by Extor

We can say actually not. But if you want to try for 3 months. It can be possible. Well, our each and every step is proven. We do not give you guarantee, but with the short terms you see some improvement. May some response as well. But our research surely help for your business. The example you have 0-100 twitter followers. And we will improve in within 3 months at least 500-2k. Of course that monthly job depend your budget. It can be even 20-100$ its depend on your budget. But it must work.

Why Extor do not have a short term solution

If you question yourself, you get your answer. I think google made their company in a day! Is that right? If not, then how you will do it. But google have aimed to do something and input best researcher’s idea and employee long term as long the researcher keep researching google is doing even better. And until today they are working together.So I think you should think better to improve your business be cheated by someone else and waste money!.

We can buy followers? Why Extor give us small followers

You can buy followers as much you want. Any fake followers will not work for your business. We have that type of customer who spend 100-300$ and buy 120k fake flowers. His profile looks great. But nothing to do? No business or no audience reading his company message. Because its fake followers. So even he has several million people twitter will not care the profile. And a time removes the fake profile followers by Social Media admin . What you already see in Facebook page like. Anything fake will not work. So Extor will provide you small followers, but each and every person almost real. It is mean to say you have 500 real followers. If you have posted in your twitter profile or company profile. At least 3-5% people will read your message. Suppose it is 15 people will read your message. Now you think if you make 10-15k real followers. And post in your profile or company page. Then at least 3-5% or 300-500 people will read your message without any other marketing. So you must see some proof from your Google analytics.

Someone offer us for short-term solution

Extor welcome and challenge to anyone. Show us something you get quick solution and it works. Extor already know the answer 100% it will not work by any mean. But yeah, some fraud or cheating way it may work temporarily, but solution is not permanent. Google or social media can ban your system as soon they understand your way.

Why actually Buy traffic or social followers not working

The special reason is buy social media traffic is fake traffic. We can see everything while drives the traffic. so we easily know it is cheating or bad traffic. And how it’s working if no one reading it?

Why real followers so cost effective and challenging

First reason simple. You are a person or company. How many real followers you have? May be less than a few thousand? Similar if million people follow you and get your news everyday it must work . That way social media will work. Actually followers is an audience. So whatever you are doing until they leave you, they will learn your post. And share and refer to your friend. And this is how working for your business. So it is of course not so easy to get real followers.But Extor proven solution working for everyone. Just we will grow your overall target audience.

if you want to read more tips from social media expert. Just follow the Social media Expert Advice regarding Instagram tips article.

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7 ways customer relationship management is changing digital marketing

A CRM application is a valuable tool for small businesses. By simplifying management and implementing the right CRM can increase sales efficiency, you can close more deals, improve forecast accuracy and increase sales. We are not just talking about a couple of percentage points here and there; CRM can improve productivity by 30% if used…

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A CRM application is a valuable tool for small businesses. By simplifying management and implementing the right CRM can increase sales efficiency, you can close more deals, improve forecast accuracy and increase sales. We are not just talking about a couple of percentage points here and there; CRM can improve productivity by 30% if used correctly.

No CRM tool has a secret formula hidden. It is merely responsible for managing your important customer information so that you can look at it all in one place. Without exiting the programme, you can view the contact information, manage tasks, and track your performance amongst other benefits.

To maximize your CRM, pair it with your accounting software. Additionally, to all the customer information easily available through CRM, you can now gain insight into previous trends, track expenses, route purchase orders, and automatically pay bills using an accounting-CRM relationship. That way you can get a clear picture of your business and forecast accurately.

 

CRM Digital Marketing

Source

Customer experience is a top priority

In a Customer Management IQ survey, almost 76 percent of customer management executives and leaders thought of customer experience to be highly prioritized in their business sphere.

 

importance-of-customer-experience

Source

According to the contemporary marketing idea, Gartner claims these numbers to have grown, and it is already 89 percent of the companies that are determined to compete mostly with customer experience.

PwC’s Digital IQ survey says that almost 25% of businesses expect their digital investments to result in creating a satisfying customer experience.

The study by Walker states that by 2020, customer experience will be leading ‘brand differentiator’ for all buying decisions, leaving behind the criteria of price and product.

importance-of-customer-experience 1

CRM revolutionizing digital marketing

CRM platforms such as WordPress CRM plugins enable businesses to manage their customer databases, giving teams an accurate forecast or their marketing and sales efforts. Here is a list of seven ways how CRM is revolutionizing digital marketing and sustaining business growth.

  1. Follow up on leads

It makes no sense using expensive customer acquisition tactics to get visitors to your website, waiting for them to make a purchase and become loyal customers. You need to keep tabs on every consumer that comes to your site, ensuring you follow up and find out why or why they did not complete their journey.

An efficient CRM platform enables you to track and follow up on each customer that comes into contact with you via both online and offline mediums. Following up with each lead on a pipeline CRM gives your sales a chance to nurture relationships and eventually turn leads into loyal customers. Small and big businesses are more likely to withstand the test of time by building strong relationships with the sales department.

  1. Better customer support

Customer satisfaction is an important aspect of creating profitable and sustainable businesses. Customer centricity is an essential business strategy that integrates all elements of customer experience to drive sustainable business growth. CRM systems are amongst the most effective platforms for managing leads, making them a useful addition to a customer-centric organization.

CRM programmes usually enable marketing teams to learn about different aspects of their customer’s requirements and pain-points, ensuring customer loyalty and a significant increase in sales.

  1. Customer tracking

A CRM tool can help businesspersons better track their customers, understand their behavior and build long-lasting, quality relationships. CRM software allows you to automatically track your relationship with each consumer connected to your business and help you understand where they stand in the buying process.

The CRM software exists to integrate with your POS, allowing you to track the interactions that occur and instantly log them and have plenty of data for each customer. Moreover, a CRM can help users monitor their correspondence with customers such as newsletters, phone calls, email marketing, or other engagements you have had with them.

An enhanced customer tracking system can help you understand fully where a customer stands and help you build strong consumer relationships. By having a stronger knowledge of who they are, you can engage with your customers more effectively and know where they stand in the buyer’s journey.

  1. Social media integrations

Many CRM software options can easily merge into social media platforms such as Instagram, Twitter, and Facebook. Social CRM is important for building businesses that truly interact with customers and help you understand even more about your consumer market. With a few CRM tools, you can consolidate and manage your social media accounts all in one place. You can also track your followers and fans while monitoring the information you have about them interacting with you on social media.

CRM software allows let you integrate social media pages with loyalty programmes and email lists, keeping all of your customer relationships to be in one centralized location.

  1. Emergence of beacons

While the scope of marketers to achieve targets has increased, the challenge to provide customers with a valuable shopping experience has also experienced a boost. Consumers are now moving from retail outlets to digital shopping quite frequently.

In this situation, beacons are the ones accumulating data and sending push notifications to them. The CRM feature of beacons prove valuable for marketers, capable of measuring both in-store and online customer engagements.

According to the Proxbook 2016 report, the ‘Beacon Marketplace’ for retail is worth $40 billion. Consequentially, CRM techniques involve integrating beacons together to improve the marketing efforts of a business.

  1. Positive impact on SEO

It makes sense for digital marketing companies to go for the most value-added applications driving their promotional efforts. Ask any chief marketing officer and they will point to SEO as one of their primary goals. After all, the fact still stands ground that being simply in a desirable position in the search engine results sphere is something significant.

According to Jason Hartman of the Hartman Foundation, “Any upcoming entrepreneur needs to recognize the value of big data. At first, it is messy and complicated. However, once new brands embrace data, they have unlocked their potential. This is so exciting for us!”

  1. Quick responses to requests

When any customer has a question, he or she wants an immediate response. In this fast world, there is no time for delay. With the apparent impatience, you would think that companies would be quick to respond to customer requests. The Suppeoffice survey, found the aspect to be quite the contrary.

For instance, experts found that 63% of surveyed companies did not respond to customer support email at all. Moreover, the average response time was more than 12 hours.

By using the CRM software, you can easily speed up your responses to customer questions by using ready-made email templates. With customizes, pre-made templates, you can answer the FAQs on time by selecting the template from a knowledge base.

 

All in all

The CRM programme can help your business team manage and monitor all aspects of your work; strengthening customer relationships by knowing more about them and interacting with them effectively.

CRM software can change your company for the better, helping you and your employees to make better use of your time.

 

AUTHOR BIO

ABOUT Erica Silva

Erica Silva Guest Writer

Erica Silva is a blogger who loves to discover and explore the world around her. She writes on everything from marketing to technology, science and brain health. She enjoys sharing her discoveries and experiences with readers and believes her blogs can make the world a better place.

Find her on Twitter: @ericadsilva1

 

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