Social Networking For Local Business Internet Marketing

By now you’ve probably been hearing all the buzz around social media, but you may be wondering exactly how social networking fits into your local business internet marketing plan, and how you will benefit. Making the Connection It ‘s been said that a prospect needs to connect with your brand 6-7 times before they become willing buyers.  Today’s  social…

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By now you’ve probably been hearing all the buzz around social media, but you may be wondering exactly how social networking fits into your local business internet marketing plan, and how you will benefit.

Making the Connection

It ‘s been said that a prospect needs to connect with your brand 6-7 times before they become willing buyers.  Today’s  social networking platforms actually make it easier and more economical for local businesses to make those connections.

Almost anyone under the age of 30 today considers email as passé. They communicate via social media channels like FacebookTwitterYouTubeLinkedIn, etc.  These are the places where you’ll find them “hanging out.”  In the near future, when they are looking to buy your product or service, will you be socializing at their party?  Will they find their friends recommending you?  Can you risk being labeled as “stuck in the past,” while your forward thinking competitor grabs the business?

Recommendations & Reviews

78% of the population trusts peer to peer recommendations; while a mere 14% trust an advertisement.  This is how people buy today; they consult the internet before making a purchase.  If you’re the one on top of the list with 4.5 stars shining next to your name, you win.

Let’s demonstrate the power of a social recommendation.  You’ve decided it’s time to buy a new TV.  You head out to the big box electronics store where a sales person spends 1/2 an hour explaining all the bells and whistles of their newest 60″ LED TV with its ultra-slim panel, rich colors, remarkable clarity, and blah, blah, blah… In your mind you’re tossing around everything the sales person has said, when suddenly, across the store you meet eyes with one of your buddies from the in-town softball league.  He pops over to say hi, and also to gloat about his most recent purchase… a new LED TV!  He gushes on and on about watching Sunday football games now, and how it’s like the players are right there in his living room.  You check it out, and the store still stocks the same model he bought.  Now, I’m guessing that although the salesperson is still getting a sale today, he’s never going to get that 1/2 hour back he spent pitching the other TV.

Reputation Management

On the flip side, let’s say you’re not monitoring the social networks and there are numerous negative reviews showing up about your business.  I’m sure you will agree, an individual that has had a beautiful experience with your product or service may decide to leave a positive comment about it somewhere… someday.  But the person who’s had a bad experience?  That’s right; they’ll jump through flaming hoops to make sure the world knows how much you…” suck.”  Shouldn’t you be there to protect your reputation?  Perhaps make amends with your disgruntled customer?  A few too many of those reviews and you could experience a steep decline in business, and never know why.

Making It Work

So, to get started, add a little market research to your local business internet marketing plan and determine where your “ideal customer” spends their time online.  You can do this with a simple survey of your current customers.   Then get your business established on these same platforms.  The next step is simple.  You are the expert in your business; start to engage with your prospects by giving them valuable content that solves their problems related to your field.  After seeing your advice 6 or 7 times they’re going to know who the expert is, and when it comes time to spend money on the product or service, guess who they’ll be calling.

Using social media will boost your visibility on the web, increase brand awareness, put yourself in front of your desired audience, and grow your business.

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Extor FX launches its bespoke, market leading SEO services to forward thinking corporations worldwide

Researcher and Seo Specialist, Extor FX, knows what it takes to get the right message to the right people at the right time. With clients generating 2.5 million dollars in annual revenues, across a number of different industries, Extor FX’s proven track record tells a story of customer satisfaction and great results. Does your online…

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Researcher and Seo Specialist, Extor FX, knows what it takes to get the right message to the right people at the right time. With clients generating 2.5 million dollars in annual revenues, across a number of different industries, Extor FX’s proven track record tells a story of customer satisfaction and great results.

Does your online presence work as hard as you do?

Many companies put a lot of time, money and effort into building the perfect website but, if nobody gets to see it then it’s not time and money well spent. At any given moment, there are approximately 1,288,608,398 websites live throughout the world, which gives you an idea of the chances of your site being found, let alone visited. Search Engine Optimisation (SEO) is the art of making a website more visible by moving it to the top of search engines such as Google, Bing and Yahoo in order to attract more customers – statistics show that most people, when conducting an internet search, rarely venture past the second page of hits and so, SEO is an essential tool for any organisation and one which, for maximum effect, should be handled by the experts. Many SEO companies will promise the world but only deliver a world of expense however, Extor FX’s client list and track record speak for themselves. Using a less than professional SEO company is like travelling to a new country with an out of date guide book – some of the information will still be relevant but, much of it will be antiquated and of little use in today’s world. Extor FX ensures the ultimate service for its clients by making sure that the entire team is conversant in all the latest selection, analysis, terminology and strategies in order to offer the optimum in online services. These services include, amongst other categories, Pay Per Click (PPC) marketing which is an excellent service for driving visitors But cost a lot of money. and no reputation generate. thats why seo services to a website through organic traffic which may, otherwise, take a great deal of time and effort.

A story of success

Co-Founded by SEO specialist, Kazi Jakaria, Extor FX is a dynamic and highly experienced, global marketing company dedicated to achieving tangible and competitive results for its clients. Jakaria, who is a certified SEO/PPC/SEM expert, has over a decade of experience of working within multi-million dollar corporations within the USA, the UK, Canada and Singapore, attributes Extor FX’s success to its team of talented professionals and to its commitment to outstanding customer service.

Safe

Effective

Outstanding

Untangling the world wide web

Extor FX also provides website services to clients such as web development using WordPress and responsive Magento e-commerce platforms. In an industry as fluid and fast paced as web development, Extor FX’s team of experts work closely with the customer in order to get right inside their business to gain insight into the client’s challenges and requirements. From link building to complete website security, Extor FX is the one stop shop for professional, dynamic and, above all, effective internet services.

For pricing queries visit:

To contact us visit:

Company and Business Name : Extor

Contact number : +8801743873065

contact person : Kazi Jakaria

Business email : This email address is being protected from spambots. You need JavaScript enabled to view it.

Full address : House – 447/A, Road No-7 1st floor, Baridhara DOHS,

city : Dhaka , zipcode : 1206

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Extor Launches Professional SEO Services

Dhaka, Bangladesh-based Extor has announced the launch of their professional SEO services. Extor is an internet marketing company that provides marketing services to businesses around the world. Kazi Jakaria, cofounder of the company, says, “We know that clients will find our methods effective, even when other companies have failed.” Jakaria has more than 10 years…

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Dhaka, Bangladesh-based Extor has announced the launch of their professional SEO services. Extor is an internet marketing company that provides marketing services to businesses around the world. Kazi Jakaria, cofounder of the company, says, “We know that clients will find our methods effective, even when other companies have failed.”

Jakaria has more than 10 years of experience in the computer industry, with proven work ability for mult imillion dollar companies. His experience includes certification in SEO, PPC, and SEM, as well as 3D animation, web development, and visual effect.

Extor offers a number of SEO services, including a link building package that Jakaria says will help businesses to see greater returns on their investment. He states that many companies are not aware of how important link building is, and that the strategies used by Extor have been proven effective at finding quality, organic links to increase search engine ranking and drive traffic to websites. Jakaria explains that search engines consider sites linking to the site as a vote of confidence so this can improve ranking.

“We have spent years perfecting our craft,” points out Jakaria. “This is how we know without a doubt that these methods work, and they work well.”

In addition, the company will be providing social media marketing that can help online and offline businesses to increase their customer base. Jakaria states that social media marketing is one of the main ways today to draw attention to a business or brand, and that many companies are not fully utilizing this concept. Extor will be providing global companies with social media services to help them create a strong online presence.

Extor offers a number of other services as well, all designed to help businesses increase their customer base and ultimately, their income. Jakaria states that they have experience in a wide range of business marketing topics, and that they can assist companies of all sizes and industries to increase awareness.

Businesses interested in learning more about the new range of services that the company will be offering can visit them on their official website. Extor also provides a blog that gives information to companies about SEO and various other strategies for increasing their bottom line.

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The most cost-effective digital marketing tactics

Let’s face it – these days, digital marketing is crucial for the visibility of every kind of business out there. But also, marketing campaigns are rarely cheap. And company managers usually like to have reasonable chances of a return on their investment. That’s why you want to use the most cost-effective digital marketing strategies, in…

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Let’s face it – these days, digital marketing is crucial for the visibility of every kind of business out there. But also, marketing campaigns are rarely cheap. And company managers usually like to have reasonable chances of a return on their investment. That’s why you want to use the most cost-effective digital marketing strategies, in order to attract more customers to your business. And we’ve got a couple of great suggestions below!

Retargeting Ads

Sure, web traffic is essential, in terms of your website being more visible online, and thus, your business. But it’s not just about increasing the number of people who arrive at your website. Crucially, you need to target the right people. When it comes to effective SEO techniques that will boost your traffic, targeting the right people is majorly important. You don’t just want any people, who will have a glance at what you’re offering and close the tab in their browser. Instead, you need potential customers; people who are actually in active pursuit for information on your products and services. If you focus on generating targeted traffic, your efforts will result in far higher conversion rates; people who already want to learn more about your product will be more likely to actually make a purchase.

representing the most cost-effective digital marketing tactics
The most cost-effective digital marketing tactics

Targeted Traffic

Quality traffic is essential for having a higher return on investment. That’s why you want your ads to reach individuals that aren’t just randomly surfing online; you want people who will make active inquiries into the point of your brand. And in this regard, retargeting ads are a crucial mechanism for the building of your online audience. Once you’ve set some parameters on what your preferred audience is, and what their demographics, interests, and behaviors are according to market research; your retargeted ads will primarily reach those who have the highest chance of engaging with your website.

Long Term Customers

Retargeted ads are also great for customer retention. If people have engaged with your product or service once via the website; retargeted ads can be used to remind people why your company was useful to them at one point – thus guaranteeing that they return at some point.

Social Selling

These days, saying that social media marketing is important is really an obvious understatement. But why is that the case? If you dig into it, you’ll realize that, from a corporate perspective, there’s one crucial way in which the rise of the Internet has changed the market landscape. To put it in two words: informed customers. The increasing influence of social media and the online world in general has allowed consumers to make the most informed decisions ever. No matter what you tell them about your product, they’ll be able to check your claims in a matter of minutes. Plus, they can be sure that they’re making the best possible choice for themselves by reading reviews and recommendations online.

That’s why having the right social media approach is crucial; when it comes to selling online, more than 60% comes from social selling. Sure, social selling is one of the most cost-effective digital marketing strategies; but only if you do it the right way. You need to effectively predict the buyer’s journey and the critical points at which they make choices regarding their purchases.

Your social team will need to have the know-how to utilize social media to make the most connections with potential clients. And that means one thing, and one thing only – having eye-catching, thought-provoking content. There’s really no way around that; you’ll need the most intriguing content to make social selling a major part of your online revenue. Plus, having

Quality Content

Naturally, the quality of content is, as with art, a subjective thing. When looking at the content, you want to utilize in the most cost-effective digital marketing tactics; you should avoid making one crucial mistake in the very beginning. Don’t think that you can provide content that will be pleasing and interesting to absolutely everyone. As with any other aspect of digital marketing; you need to know who your targeted audience is. So, once you’ve identified what sort of content your audience will be most likely to engage with; you can start working on creating visually interesting and inviting content.

Be on top of the stats

Via the proper cost-effective digital marketing tactics, you should be set to increase the conversion rates on your website. And these represent the portion of your viewer base that gets converted into leads. And then, after that, customers. It’s utterly important that you constantly keep these statistics in mind, as you craft your further marketing strategies. There are many metrics here that you should keep track of, such as returning visitors, return on investment, etc. In due time, these will be the basis of your long-term brand strategy and lead you to potential issues that you have to deal with.

Indeed, these are extremely useful in highlighting any problems with your current digital marketing approach – and let’s face it, certain problems are bound to exist. That’s why you want to know about them on time, so a proper course correction is still possible without significant costs.

Conclusion

As you can see, there are many cost-effective digital marketing tactics that don’t require you to burn through a mammoth budget. However, any of these can be expensive, if they’re not used in the right way, and at the right time. That’s why proper planning is crucial when it comes to digital marketing, of any service or product.

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4 ways to reduce your e-commerce return rate

By Laura Gayle, Business Woman Guide   All e-commerce businesses are faced with the challenges associated with product returns. According to some estimates, 25 to 40 percent of online purchases are returned. This rate will put a pretty big dent in any company’s profits, especially if free shipping was a part of the original purchase…

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By Laura Gayle, Business Woman Guide   All e-commerce businesses are faced with the challenges associated with product returns. According to some estimates, 25 to 40 percent of online purchases are returned. This rate will put a pretty big dent in any company’s profits, especially if free shipping was a part of the original purchase agreement. Not only does the business end up eating all the costs associated with shipping and returns, they don’t make the sale.   However, despite the high costs associated with returns, online stores have to offer reasonable return policies to remain afloat in a competitive virtual space. Since customers can’t see or touch the items they want to buy, e-commerce merchants are certain to lose sales if they don’t offer consumer-friendly return policies. That being said, if a business is to be profitable, they’ll need to find ways to reduce their e-commerce return rates while simultaneously keeping customers happy.   Looking to reduce your return rates? Here are four ways to help you meet your goal.

1. Understand the most common reasons for returns

Shopify estimates that returns will cost U.S. businesses a whopping $500 million by 2020. This is more than 75 percent more than what returns cost in 2016 which means trends are going the wrong way. While pinpointing an exact figure is tough when it comes to e-commerce returns, it’s important to understand the figure is growing. This means online purchase returns are a problem that isn’t going to solve itself. To mitigate these costs, e-commerce businesses have to be proactive.   The first step in effectively reducing returns rates is to understand the common reasons people ship back their online purchases in the first place. If you can recognize these, it will help you to find solutions and bring return rates down.
  • Item doesn’t fit (or consumer was unsure of size and bought extras with intentions to return).
  • Product is defective — Customers receive a product and it doesn’t work or do as advertised.
  • Damage occurs during transit and consumer returns it (and probably very unhappily since now they’ll have to wait for a replacement or buy elsewhere).
  • Wrong item is shipped, creating frustration and/or aggravation for the customer.
  According to Shopify, 89 percent of consumers have returned an online purchase.

2. Make changes to minimize returns

Now that you know the reasons linked to your high return rates, you can make changes in your operations to minimize these returns.
  • Make customers surer of their purchase — Use clear photos, appealing video, easy to use sizing charts, and 3D augmented-reality tools to help them experience a product. This won’t eliminate consumer return behaviors but should cut down on a good chunk of them because the issue of “not as described” is addressed, giving customers a better experience of a product before buying. This is particularly important for apartment dwellers trying to furnish small spaces.
  • Create a stringent QA process — Rectify issues associated with defects to ensure top quality and eliminate situations where customers intended to keep the product but returned due to poor quality.
  • Prevent breakage during shipping — Invest in quality packing materials, create customized packaging (great for marketing!) and find good fulfillment providers and shippers that offer quality service.
  • Put extra effort into order fulfillment accuracy, inventory management, and improving the customer experience.
  Additionally, it’s a good idea to survey customers and learn other reasons why they are returning. Aggregate this data and use it to help you make adjustments in your processes to minimize returns.

3. Create an appealing return policy

Experts say 67 percent of online buyers will check a website’s return policy before they’ll buy. You want to inspire confidence and grow consumer trust. If you can accomplish this, you’ll set yourself apart from competitors, making you a preferred merchant. Here’s how you can do it:
  • Be transparent with your policy, don’t bury it within your website where it’s hard to find.
  • Write a clear policy that is easy for consumers to understand.
  • Consider free return shipping — most customers (80 percent) expect free return shipping but only one-fourth of businesses actually offer it — be different from competitors and stand out.
  • Make the return policy easy — streamline the process and make it painless for the customer.
  • Create a minimum 30-day return policy so consumers feel confident they can make their decision in a timely process. Without pressure to decide, consumers are more apt to keep their purchases.
  • Develop a separate strategy for heavily discounted items — make these purchases non-returnable, offer an exchange, a gift card or store credit to help lessen the dent in profits.
  • Research automated return processes — Use technology to streamline the return process by integrating automated labels, tracking, and refunds. Doing so will have a direct impact in shifting your bottom line in a preferred direction. (Tip: Scan-based labels only charge if the customer returns, definitely worth looking into!)
While a generous return policy seems counterproductive, in the long run, it’ll pay off. Statistics suggest almost 75 percent of shoppers are willing to shop online merchants more frequently and actually spend more money on websites that offer consumer-friendly return policies.

4. Track your progress and adjust as necessary

Once you make changes to decrease your return rates and yet still maintain a consumer-friendly policy, you’ll find your customers are happy and your bottom line is happy — it’s a win-win all around. Look at your return policy as a component of your overall business plan and think of ways to incorporate these strategic elements to create a competitive advantage. Businesses that can get a proverbial leg up over their competitors will see a solid ROI over time as their investment begins to pay itself off. If you still see problems, go back and see what’s not working and then make some tweaks. In the age of Amazon, customer expectations have grown. If you want to compete, you have to adapt. These days, merchants really have no choice because consumers will bounce off their pages and spend their money elsewhere. Ideally, e-commerce companies want no returns at all, but that’s probably not realistic. However, it is realistic to develop a prevention strategy to reduce returns and watch your profit numbers improve.   Bio: Laura Gayle is a full-time blogger who has ghostwritten more than 350 articles for major software companies, tech startups, and online retailers. Founder of www.BusinessWomanGuide.org, she created her site to be a trusted resource for women trying to start or grow businesses on their own terms. She has written about everything from crowdfunding and inventory management to product launches, cybersecurity trends, web analytics, and innovations in digital marketing.

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